THAT! works to provide innovative, convenient solutions for your kitchen, dining room, and life. With its design oriented eye, it scrutinizes consumer needs and simplifies what needs to be done. Combining material technology with lifestyle aesthetics, it creates products replete with everyday practicality, great design, and advanced technology, for solutions that appeal to your senses and restore ease to the hustle and bustle of contemporary living. THAT! : Inspiring imagination for a beautiful life.


Meals are a necessity. But that doesn’t mean they have to be boring. From the time I started Zak Designs in 1976, we have been focused on making mealtime fun and colorful … and just a little more special for people around the world.

It was that driving force that first gave me the idea to put licensed characters on children’s dinnerware as a way to give kids something to look forward to at mealtime. And it’s that same driving force that has helped Zak Designs grow into the global leader it is today.


Zoku is known for our housewares. But really, we’re in the thinking business. We put the fun in functional with innovative, easy-to-use, well-designed products. Zoku means family in Japanese. The definition goes beyond creating family memories around our products, it speaks to our culture.

Swedish Treasures

Our exciting journey began fall of 2009 when Mathilda realized that the wonderful Swedish sponge cloth that she grew up using was a rarity here in the United States. Mathilda set off to the adventure of starting Swedish Treasures with a laptop as her office and her bedroom as the warehouse! Today Swedish Treasures runs with eight employees, including Mathilda’s husband, mother and one of her sisters. We use a third-party logistics company to ship our orders and we supply over 1000 stores in the United States with our products, as well as many other stores worldwide!

S!mply Baked

At simply baked, we know that providing for your guests is your main priority, and doing it with ease and style is ours. Whether serving up some inspired cupcakes, gifting breads and cakes with our paper baking pans or adding that special message to your creation, you’ll find our unique baking line to be your path to elegant entertaining everyday!


Since its inception in 1986, KAF Home has worked to provide superior kitchen and tabletop linens. We start with high quality materials, and then we incorporate both classic and modern design to help connect the dots between fun and function. Our goal is to provide you with the product you want, at the value you demand, to personalize your own kitchen and dining experience.